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Better PR Now with Mark Phillips

Helping leaders build strong brands and stakeholder relationships with effective communication.
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Better PR Now with Mark Phillips
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Aug 14, 2018

Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."

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